About Seyaha

Seyaha is Saudi Arabia’s operating system for in-destination experiences, connecting travelers, local suppliers, and institutions on a single platform.

At its core, Seyaha is a travel-tech marketplace for verified tours, activities, transfers, and event add-ons, powered by RezTech tools that operators use to manage inventory, bookings, ticketing, CRM, and distribution. On top of this, we provide distribution rails APIs and digital concierge solutions for hotels, corporates, apps, and global OTAs

That make Saudi experiences easily bookable wherever demand exists. Integrated fintech capabilities enable seamless payments and tailored financing options for tourism SMEs.

Together, these layers position Seyaha as both a demand engine and an operating backbone for Saudi in-destination travel.

• Seyaha’s marketplace helps visitors to Saudi Arabia confidently book verified tours, transfers, local experiences, tickets, and event add-ons from 800+ pre-qualified tour operators, DMCs, tour guides, and service providers across the Kingdom.
• Saudi hotels can plug into Seyaha’s digital concierge to unlock new ancillary revenue through commissions on tours, activities, tickets, and transfers sold to their guests. At the same time, guests gain an easy, trusted way to book experiences in the hotel’s city or arrange day trips to nearby destinations.
• Seyaha’s RezTech provides museums, farms, experiences, and attractions with end-to-end ticketing, gate management, capacity control, dynamic pricing, real-time availability, and multi-channel distribution.
• Seyaha’s Saudi Experiences API is a ready-to-integrate interface for apps, OTAs, and digital platforms that want to offer Saudi tourism products. With a single connection, partners can unlock 1,000+ tours, activities, and things to do across the Kingdom, allowing their users to discover and book experiences while in Saudi Arabia. For example, a short-stay rentals app can add airport pickups or local tours into its checkout flow with a simple checkbox, increasing basket size and overall transaction value.
• Seyaha's Suppliers such as tour operators, DMCs, tour guides, and farm owners run their businesses on our platform, using our online store builder, inventory, CRM, ticketing, distribution, and invoicing tools. Premium service providers may also qualify for our financing services, including capital micro-loans with at-source repayment solutions.
• Seyaha partners with DMOs to strengthen destinations end to end. We provide destination management consultancy, co-create local experiences, and design visitor journeys. We also organize fam trips to showcase regions to travel buyers and run tourism business accelerator programs to help local entrepreneurs launch and grow their ventures, delivering all training through Seyaha’s licensed tourism academy.

Seyaha's News in November 2025:

1. Seyaha launched Seyaha's Saudi Experiences API service, which provides more than 1,000 tours, trips, packages, Saudi tourism experiences, and transportation services across the Kingdom.
2. Seyaha recently contracted with major global platforms and applications to provide and operate these services. Our corporate operations and partnerships with event organizers, based on Enterprise Grade SLAs, have earned us the trust of the organizers of the GFEX (Forensic Medicine) Conference, organized by the Ministry of Health from October 27 to 29. Seyaha is providing reception and transportation services for VIP guests and various reservations for attendees.
3. Based on our approach to developing promising Asian export markets, we succeeded during the year in offering Saudi tours abroad and receiving several tourist groups from Vietnam to Riyadh, Shaqra, Ushayqar, Jeddah, and Al-Ula, and from Thailand to Taif.
4. Seyaha has delivered the Arab-Korean Caravan event in Riyadh on November 7 in cooperation with the Korean Ministry of Foreign Affairs and the Korean Embassy in Riyadh. The Korean mission will conduct several tourist tours organized by Tourism in the city of Riyadh. Seyaha has also coordinated with its partners for the mission to move to Doha for a Qatari version of the same event.
5. Following the successful implementation of the first edition in cooperation with the Madinah Region Development Authority, Seyaha Academy delivered the second edition of the Chinese readiness workshop on October 29th to raise readiness to receive Chinese tourists in cooperation with the Asir Region Development Authority. This workshop is the first of its kind to raise the readiness of workers in tourist destinations in the Kingdom to attract 5 million Chinese tourists by 2030.
6. Seyha has become a major partner for major organizations in the Kingdom, including Monshaat. and during the Biban 2025 Exhibition, it has cooperated with the exhibition’s organizing team as a partner. Seyaha provided visitors with transportation services and tours during the exhibition period. Seyaha was present at the exhibition at the main entrance gate to welcome all visitors.
7. As a partner of the Saudi Tourism Authority, and following a successful participation in the Arabian Travel Market in Dubai, Seyaha has participated in the WTM 2025 exhibition in London to establish additional partnerships with international companies, and to showcase the distinguished programs, packages, and services that have gained the approval of major local and international companies operating in the Kingdom, and many major ministries and authorities. Seyaha has announced its latest tourism products in the field of travel and tourism technologies and operating tourism platforms.
8. From November 10 to 13, Seyaha has participated in the first edition of the Saudi Connection exhibition in Riyadh to showcase its technical and operational services for luxury tourism tours and experiences across the Kingdom. Seyaha’s offers services in ten languages ​​and supports more than 100 currencies and payment methods. The level of distinguished services it provides has also qualified it to receive and implement tours for many stars, VIPs, athletes, executives, and consultants working for major international companies on every visit to the Kingdom.
9. The Kingdom's biggest tourism event of the year: Tourise. Seyaha did not miss participating at TOURISE as a representative of Saudi startups that are impressive in terms of operational scale, implementation, technical products, consulting, training, partnerships, and financial results achieved in the field of tourism and travel technologies, and the reliability of its systems for managing reservations, connectivity, distribution, sales, and destination marketing by organizers, as well as local and global applications.
10. As a partner of several destination management offices in the Kingdom, Seyaha has launched its own tourism data platform for DMOs. This platform displays in real-time the volume and type of demand for tourism products, price data, comparisons with similar cities and destinations for the same period, types of tourists, and supply gaps for each region.
11. Based on operational data from the volume of bookings achieved on the Seyaha platform in various destinations, Seyaha launched its fund and financing program in cooperation with the Social Development Bank to support and finance tour organizers, guides, and owners of farms, attractions, and promising experiences, in order to upgrade their equipment and everything they need to raise the level of their tours, experiences, and various attractions, with a revenue-based financing system by deducting a larger percentage of their income to pay the financing value with each booking they make on the platform.
12. Digital concierge services were launched by Seyaha to connect the hospitality and hotel sectors with the tour and travel experience sectors and transportation services. Our partnership with IHG hotels in the Kingdom is a testament to the need of major hotels for such quality services to enhance the quality of the hotel guest experience on the one hand, and generate additional revenue on the other. Now, guests at hotels like Crowne Plaza, Holiday Inn, and others can book tours, experiences, airport pick-up and drop-off services, and transportation services through an easy-to-use interface directly linked to the hotel's system.