Work shaped together

Toward a Richer Visit for Chinese Travelers
Seyaha, in collaboration with Madinah Region Development Authority, prepares the tourism workforce to welcome Chinese visitors.

It started in Madinah. This is where we held the first edition of our "Chinese Tourism in Saudi Arabia" workshop.

Madinah Region Development Authority organized it and Seyaha delivered it, to prepare the region's tourism workforce to serve Chinese visitors professionally.

Participants learned about Chinese visitors' culture and expectations, built their skills in communicating with them, and trained on innovative marketing strategies for the Chinese market and on building quality partnerships across the sector. The goal is for Chinese travelers to find a welcome in Madinah that they understand, and an experience they will go home and talk about.

The two-day workshop brought together around 180 participants from airports, rail, hotels, tour guiding, tour operators and farms.

Future Guest: Seyaha, in Collaboration with the Aseer Development Authority, Prepares the Tourism Sector to Welcome Chinese Travelers After a successful first edition in Madinah, we brought our "Chinese Tourism in Saudi Arabia" workshop to Aseer.

Seyaha organized and delivered it under the supervision of the Aseer Development Authority (ASDA).

The workshop brought together 13 hotels, a tour operator and tour guides from Abha and the Aseer region. Participants learned about Chinese travelers' behavior and culture, the leading digital platforms and marketing tools in the Chinese market, and Chinese language programs for the hospitality sector. The goal is for every hotel and guide in the region to be ready to welcome Chinese visitors and give them an experience worth talking about.

More than 90% of participants said they were satisfied with the workshop, and more than 85% rated the content "excellent." Attendees included Boudl, EWAA Express, Best Western, Braira, Mercure, Sarwat Park Hotels, Gorash Hotel and Visit South.